An Unpalatable Alliance
There's more, far more to the Beijing Olympics than meets the eye. Good for a lot of merchants in the city, with all those tourists anticipated. Good for owners of eating establishments and drinking establishments, for entertainment outlets. They'll most certainly see a substantial increase in their business.
The local fall-out of hordes of sports enthusiasts descending on the host city. A lot of tourist dollars will exchange hands, to the delight of both the purchasers and the purveyors.
And then there are business alliances that perhaps elude the comprehension of the ordinary on-looker.
Can you imagine, a working relationship between a Chinese research arm of government and one of the biggest bottling soft-drink corporations in the world, Coca-Cola Ltd.? A beverage of such universal popularity that the company's income is likely far greater than that of most countries' gross national product.
But there it is, the American company that succeeded in transforming the idea of a pick-up beverage into a national treasure, the giant corporation that employees 90,500 people, linked up last October with the Chinese Academy of Medical Sciences, opening a research centre in Beijing.
Together to discover a new brew that will transform that health-disreputable chemical drink into "the new product for the new millennium".
Coca-Cola is on the prowl, hoping - no, preparing - to launch a revolutionary new product. With that in mind, it is "looking for exotic herbal ingredients to make a completely new drink and sort of revolutionize the whole soft-drink industry", according to Matthew Crabbe, its director of Access Asia.
And look at the market just waiting with bated breath to be baited by its new promise. Imagine 1.3 billion people entranced by the image of their traditional herbal pharmacopoeia enabling the world's largest producer of bottled beverages to finally produce a potable and potentially useful combination of medicine and soft drink.
A Chinese medicinal of ancient lineage combined with the pleasing taste of traditional cocoa leaves and African kola nuts, one that would promise some kind of healing and health properties. To extend and expand its global reach with not merely a recreational beverage of exceptional acceptance, but one that has the potential to heal as it pleases the palate.
Just another bit of entrepreneurship "to exploit the hype surrounding the Beijing Olympics".
The local fall-out of hordes of sports enthusiasts descending on the host city. A lot of tourist dollars will exchange hands, to the delight of both the purchasers and the purveyors.
And then there are business alliances that perhaps elude the comprehension of the ordinary on-looker.
Can you imagine, a working relationship between a Chinese research arm of government and one of the biggest bottling soft-drink corporations in the world, Coca-Cola Ltd.? A beverage of such universal popularity that the company's income is likely far greater than that of most countries' gross national product.
But there it is, the American company that succeeded in transforming the idea of a pick-up beverage into a national treasure, the giant corporation that employees 90,500 people, linked up last October with the Chinese Academy of Medical Sciences, opening a research centre in Beijing.
Together to discover a new brew that will transform that health-disreputable chemical drink into "the new product for the new millennium".
Coca-Cola is on the prowl, hoping - no, preparing - to launch a revolutionary new product. With that in mind, it is "looking for exotic herbal ingredients to make a completely new drink and sort of revolutionize the whole soft-drink industry", according to Matthew Crabbe, its director of Access Asia.
And look at the market just waiting with bated breath to be baited by its new promise. Imagine 1.3 billion people entranced by the image of their traditional herbal pharmacopoeia enabling the world's largest producer of bottled beverages to finally produce a potable and potentially useful combination of medicine and soft drink.
A Chinese medicinal of ancient lineage combined with the pleasing taste of traditional cocoa leaves and African kola nuts, one that would promise some kind of healing and health properties. To extend and expand its global reach with not merely a recreational beverage of exceptional acceptance, but one that has the potential to heal as it pleases the palate.
Just another bit of entrepreneurship "to exploit the hype surrounding the Beijing Olympics".
posted by Pieface @ 6:04 PM
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